Linea: The Minimalist E-Commerce Theme Built for Artists & creators

If you’re building your next online store and looking for a theme that quietly elevates your products instead of shouting over them — meet Linea.

Linea is the theme currently powering Vibescript, and it’s quickly becoming one of our favorite designs for small businesses who care about clarity, flow, and storytelling.

Homepage uses horizontal scrolling, focusing on the products

Why We Built (and Love) Linea

When we created Linea, we wanted to solve a problem we saw across so many online shops: beautiful products trapped inside messy, overstimulating websites.

So, we went the other way. Linea is about restraint, intentionality, and focus — qualities that great brands naturally embody offline, but often lose online.

Here’s what makes it stand out:

🧭 Guided simplicity: Linea’s structure draws your visitors’ eyes where they should go: the products themselves, without clutter or confusion.
✏️ Clean typography & whitespace: Each element has breathing room, giving your brand’s visuals and voice space to shine.
🎨 Subtle color accents: Linea supports neutral palettes with customizable accent tones, so you can stay on-brand while keeping things calm and elegant.
📱 Built for mobile first: The layout adapts perfectly on every screen, keeping your product photography crisp and your navigation intuitive.
⚙️ Ready out of the box: You don’t need a developer to get started. Linea is plug-and-play but typography and colors customizable.

Product page is clean and ready to convert, while also suggesting other products

Who Linea Is Perfect For

Linea was made for artists and independent creators who believe that less really is more.

We see it work beautifully for:

Artisanal product makers
Boutique apparel and lifestyle brands
Minimalist homeware stores
Beauty and wellness startups
Stationery or print brands with a strong design language

Essentially, if your product photography does the heavy lifting, Linea knows how to get out of the way.

Shop page shows all products with ways to navigate categories

Real-World Example: Vibescript

Take a look at Vibescript.

This store uses Linea to showcase merch prints. Notice how the grid feels balanced, the navigation is effortless, and the product pages carry that calm confidence that makes you want to explore.

That’s the Linea effect; a design language that builds trust and lets the brand’s aesthetic speak for itself.

What Business Owners Love About Linea

💬 “It feels high-end without feeling corporate.”

💬 “Setup was simple, but the result looks custom.”

💬 “Our bounce rate dropped because people finally enjoy browsing.”

Linea doesn’t try to overwhelm. It respects your work and your customers’ attention.

Why Your Next Store Might Deserve Linea

When you pick a theme for your business, you’re choosing the stage for your products. If your brand values design, intention, and a frictionless experience, Linea gives you all three.

You’ll end up with a store that feels: